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Aviraj Dongare

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What I Observed

Students on Internshala struggled with low engagement due to unclear application progress, lack of personalized guidance, and overwhelming options, leading to reduced retention and internship conversions.

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Internshala

India's #1 platform

For fresher jobs, internships and courses
Product Management Intern - 2021

Student Engagement Dashboard MVP Features

To improve student retention, I designed a Student Engagement Dashboard with a visual progress tracker, personalized internship and course suggestions, and smart deadline reminders. Integrated tips and alerts created a more guided and motivating experience, supported by a clean academic layout that increased engagement by 50%.

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Transitioning to Data-Driven Strategies

Moving from assumption-led planning to data-driven strategy led to clearer prioritization, stronger messaging, and measurable business impact.

These outcomes reflect how user-focused design and data-backed decisions translated into measurable product success.

User Success Metrics

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